Email marketing is one essential part of online advertisement as it helps you update your regular visitors of your latest content that allows you to build trust among them. It also helps you not losing any potential visitors when you are not able to post content on your website for months due to any reason. Therefore, it is necessary to have an email list of your visitors so that you can keep in touch with them on a regular basis and update them about your premium content.
It may sound very simple to have an email list of thousands of users and update them of your posts and thoughts, but believe it, there is nothing like that. This is not something that you can do on your own, thus, hiring an email marketing company would be the most appropriate option for you. But again the problem arises to which company one should choose as there are numerous email marketing company out there, all singing their own praises and regarding themselves as the best email advertising service available. Well, this article will help you discover the best marketing serviceyou can get in the market.
Among multiple email marketing service providers, Aweber and Getresponse have always been ahead of their competitors since their emergence. Both are widely used by people all over the world and known for creating the most functional and responsive email templates for their users. Therefore, we will be discussing the about only these service providers as the others are way out of their league.
Introduction to Aweber and Getresponse
Aweber and Getresponse are both tools to host mailing list, creating and sending attractive newsletters to the website’s subscribers. They also help you automate the communication to subscribers through auto-responders that allows you to offer them with newsletters at your pre-defined intervals. With their services, the subscriber will receive a simple message from your business after they sign up, discount vouchers for some goods and services or an encouragement to follow on social media.
Aweber vs Getresponse (Pricing)
When it comes to pricing, Getresponse is an obvious winner, especially if you are operating email list of below 1000 email addresses.
$15 per month for 1,000 subscribers
$25 per month for 1,001 to 2,500 subscribers
$45 per month for 2,501 to 5,000 subscribers
$65 per month for 5,001 to 10,000 subscribers
$145 per month for 10,001 to 25,000 subscribers
$250 per month for 25,001 to 50,000 subscribers
$450 per month for 50,001 to 100,000 subscribers
These are the pricing details of Getresponse, and if you have a list of over 100,000 subscribers, then you can talk to Getresponse as per your needs.
$19 per month for 500 subscribers
$29 per month for 501 to 2,500 subscribers
$49 per month for 2,501 to 5,000 subscribers
$69 per month for 5,001 to 10,000 subscribers
$149 per month for 10,001 to 25,000 subscribers
If your email list is larger than 25,000 subscribers, then you will need a quote from Aweber for your requirements.
Well, as you can see, Getresponse is the most cost effective solution if you have an email list of any number mentioned in the above data. By using Getresponse, you will save $4 every month instead of using Aweber. Getresponse also offer a good discount of 1.8%, if you buy it upfront for a year, which is not available in Aweber.
But pricing shouldn’t be the only basis of your decision. Let’s take some other aspects as well.
Now this is a very subjective area and a deciding factor for your choice, and when it comes to templates, both plaforms templates are just as responsive and functioning. Getresponse templates looks fine and are quite friendly, but they are slightly on an out-dated side. Aweber templates are very appealing and attractive and have better functionality for wider range of applications. However, the differences between the qualities of templates are null and you can find a template in Getresponse that offers all the service in Aweber, unless there is a template in Aweber you are mad about.
Until now, Getresponse have a edge over Aweber for technical aspects of the email templates as they are quite responsive in nature. But, now Aweber has rectified this error and you can also enjoy responsive templates here as well.
Template verdict: Draw
Main features of templates
Aweber and Getresponse templates provides similar features, which are as follows
Ability to host great mailing lists and capture data.
A great range of pre-defined E-newsletter templates available.
Autoresponder feature that permits you to send blog posts and useful information to your subscribers in case of any interval you take.
Statistics to know how much clicks and views were made in a day, week, month or even year and also unsubscribing made.
RSS to E-newsletter functionality that helps you send blog post to your subscribers.
Creating and editing newsletter are quite easy and doesn’t require any coding from your side.
Various payment options like PayPal, bank Wire, Payoneer, and many others.
Responsive E-newsletter Templates
This feature allows you use various versions of emails and transmit the best performing one out to the database. When it comes to split testing, again Getresponse is ahead of its competitor as it allows your test up to 5 different types of E-newsletter whereas Aweber only offer 4. Both the platform offer more widespread split testing feature than their other rivals like MailChimp that only offers a dimple A/B test and is limited to involve subject header, sender or send time. Aweber and Getresponse are not bounded with such restrictions and permit you to test different version of the email on your database.
Another clear advantage that Getresponse has over Aweber is the involvement of Landing Page. Landing pages are web pages, which are designed for data capture. These pages normally contain a form, some text and attracting images. They are generally better using for online ad campaigns suitable for your website as they are optimized to capture the data.
Getresponse offers you a landing page creator with the box, allowing your make use of different templates and drag and drop feature to create strong landing page. Landing page editor is available by default in the account, but you need to pay a small fee of $15 to use the fully featured add on, otherwise you will get a limited functionality of creating only one landing page and 1,000 views monthly.
This feature is not available in Aweber, however, you can do similar things with the helps of many third party tools or through manual coding in the Aweber form. It is not as straightforward as Getresponse and can be very expensive as well.
Both Aweber and Getresponse support system are comprehensive. Both offer support services like live chat, phone support and email support. Again Getsupport has an edge over Aweber when it comes to chat support, which is available 24 hours on working days. Aweber chat support is available from 8Am to 8PM on working days and 9AM to 5PM on weekends. Getresponse phone support can be reached from 9AM to 5PM on working days only whereas Aweber also offers phone support on weekends as well. Email support hours availability for both the services is not clear. Aweber also offers toll free number for US members, which could be vital in case you are making long technical calls. Getresponse phone charges are not clear.
Both Getresponse and Aweber offer free one month trial, but you need to know that with Aweber, you will have to enter credit card details, which is not in the case of Getresponse. I usually prefer the later one as it doesn’t involve any risk of getting charged for the free trial after it expires.
Final Conclusion: Which is better?
Both Getresponse and Aweber offer a great deal of features to create, communicate and maintain E-newsletter templates and email database, but when it comes to choosing one out of both, then I suggest going for Getresponse because of additional features like landing page creator, free one month trial without entering card details, low price and better split testing features.. You don’t need to be technically advanced in order to use its services due to the brilliant and user friendly interface.